visual Merchandiser Role- Kift Fashion & Interior Designing College
visual merchandiser

The Role of a Visual Merchandiser

Importance of a visual merchandiser

Humans have always consisted of a certain attractive nature towards things that look good and meet the eyes. This attribute is brought to use by the professional visual merchandisers, of the marketing industry, to create an increase in the graph of their sales. Visual merchandisers have been of crucial importance for a lot of time now. The key role of a visual merchandiser is to provide their client business with a makeover, in such a way that it can attract a crowd towards it. Their roles are one of the most crucial ones in increasing sales and enhancing a brand.

This basic job profile and its key roles have not changed during recent years, but there have been some more roles added to it due to technological advancements. This is because the basic work of a visual merchandiser was to enhance the look of a physical store and now there are virtual stores that are taking upon the generation by a storm. This does not mean that their job will perish but what it means is that there are certain enhancements that the visual merchandisers have to make an increase in their business’ sales.

Role in the retail industry

The job of a visual merchandiser is one that mainly focuses on the retail stores, whose sales are based on making their customers pay for their products or services. There are certain reasons why a visual merchandiser is needed for a retail business. Some of those reasons are as follows:

  • Emotional attraction: Many leading marketers have often told in their interviews that the key to selling products to retail customers is by attracting them emotionally to that product or service. What this means is that people like you and me many times, buy a product based on our emotional status. Having an adorable or attractive-looking store can not only elevate the viewer’s emotional status but will also make them come and look inside your store.
  • Marketing: Marketing is done in many ways. These ways include one which is based on the aesthetic feel of the business. Having a store that can attract your targeted audience through the means of your store’s aesthetic feels is one of the most efficient and affordable ways to market. This marketing strategy is often more successful than others as anyone that glances over your shop and catches a glimpse of it would not be able to help but to visit your store once.
  • Brand originality: One of the main reasons for a retail business to hire a visual merchandiser is that it needs to display the theme and vision of their store on their store. This is because a store is as good as the theme that it is based on. And making sure that the whole store represents that theme is the key role of a visual merchandiser. Themes are the ideas or the ideology based on which any foundation of a business is established.

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