How Fashion shows influencing the Fashion Market
How Fashion shows are influencing the Fashion Market

How Fashion shows influencing the Fashion Market

Fashion shows create a platform to connect designers to the consumers. Through these shows, designers expose their skills and talent in designing different types of clothes. Fashion shows are organized by designers to market their products and promote their clothes. Apparel manufacturers need a platform to promote products to the target audience. . Fashion designers aim at inspiring the target audience to purchase the products. Sometimes, a little experiment in look and designs by the designers becomes the trend.

 In this article you will know about how these fashion shows have a great impact on Fashion market. 

Purpose of Fashion Show

Styling changes day by day. Here, fashion shows play a vital role in the fashion marketing that is reaching out to the target audience. However, these are the platform for various fashion designers to show their newly launched apparel range. If the audience likes it and gets a good response then these apparels come into fashion market and become a trend. 

Fashion designers unveil or recreate the road that takes the fashion market to a different level through fashion shows. It is also a Social Platform where media plays a vital role to connect the producers with the consumers. Fashion shows are not only a platform to connect, but also they are a way to endorse a brand as well. Brands generate huge revenue by sponsoring fashion shows.

Impact on the Fashion Market

Fashion is generally a form of art where people of same taste seen discussing about the new fashion trends. Buyers attend these shows from around the world and purchase the clothes to sell in their stores six months to a year from the release of the fashion show.  People with similar taste are likely to bond and discuss new trends. However, these influence style, colour, textile design, printing techniques, materials and even beauty trends in the fashion market.

Bloggers, media outlets and influencers live-stream the  show making them accessible throughout the world. There is a high competition in the market; boutiques make clothes based on the designer clothes shown off in the fashion show. They do minor adjustments to colours, print patterns, embroidery. And these clothes are then sold on affordable price far below the price of the designer clothes. Nowadays as the Fashion shows have increased and are on trend many students enrol themselves in the fashion schools. 

Fashion Market is for ever and is a good platform for the rising career of aspiring candidates.


The fashion shows contributes to the marketby allowing designers to express their creativity and beliefs to the world. Fashion market is always blooming with new trends and styles. 

KIFT is one of the best fashion colleges for fashion designing and Interior Designing courses in Vijayawada. It is one  of the leading Fashion College and provides a promising career for the students.  The institute provides industry exposure, along with technical & practical field knowledge with assured placements.

Leave a Comment

Your email address will not be published. Required fields are marked *